About Nairo

Built in Africa, for Africa. And it shows.

Nairo is a CRM made for the way African sales and marketing teams actually work. Local currencies, local timezones, local working hours. None of it bolted on.

An African marketing and sales team at work
Our story

We built the tool we wished we had.

Nairo was built by an African agency with over two decades of cumulative experience in the marketing and advertising space. We've spent years helping growing businesses across the continent capture leads, run campaigns, and close deals.

Every CRM we tried was built somewhere else, for someone else. Pipelines named for someone else's funnel. Currencies that didn't include ours. Working hours that assumed a Monday in California.

So we built one. Nairo was born from the need to create intentional solutions for growing African businesses, built around how sales, marketing, attribution, and lead routing actually work here.

What we believe

Three things we don't compromise on.

If we ever drift from these, call us on it.

Built where it's used

Designed in Africa for the way African sales teams actually sell. Local currencies in the product, working hours respected, mobile-first by default.

Honest pricing, honest software

What you see on the pricing page is what you pay. No "starting from", no surprise tier above the one you bought. If a feature isn't ready, we say so.

Real humans, real timezones

Support is staffed in your timezone. When you write in, a person who's actually using Nairo writes back, not a tier-one script reader four timezones away.

See if Nairo fits the way you sell.

Three users free, the full pipeline included. Set it up in minutes and decide from inside the product.