Capability / Marketing Attribution

From first click to closed deal.

UTM tracking on every lead. Source rolled up to every deal that closes. The board question becomes a one-screen answer, not a panic.

Reports / Source attribution
Instagram / Q2 Brand Launch
Apr 1 - Jun 30 · First-touch
ROI
5.8x
Visits
12,480
100%
Leads
186
1.5%
Qualified
82
44%
Won
14
17%
Spend
KES 310K
Revenue
KES 1.8M
CAC
KES 22K
How it works

Source on every lead. Revenue on every source.

1

Tag your campaigns

Build UTM links once, or use Nairo's link builder. Every channel and campaign gets a label.

2

Capture the source

When a lead lands through a form, the source comes with them automatically. No paste-the-link-please.

3

See the revenue

When a deal closes, the originating source rolls up. Open the report and the channels rank themselves.

Use cases

Where attribution actually matters.

Defending paid ad spend

Show which campaigns drove pipeline and which drove silence. Cut what didn't work, double what did.

Board and investor reporting

Open the source breakdown, screenshot it, you're done. No more spreadsheet merges.

Comparing channel quality

Instagram leads vs Google leads vs referral leads. Win rate, deal size, time to close per source.

Agency / event reporting

Which sponsor campaign drove most signups? Which agency event filled the most pipeline? You'll know.

We used to guess which channels worked. Now we know. The first month of attribution alone changed where we spent the next quarter's budget.

SW
Sarah Wanjiru
Marketing Director · Lagos

Prove the marketing made it.

Free for 3 users. UTM tracking working on every lead from your first hour.