Know what's working
Every lead traced to its source. Every campaign tied to revenue. The end of guessing which ad earned its budget.
See attributionFor growing sales and marketing teams. Track every lead from first click to closed deal.
Last 30 days
Routed leads, multiple pipelines, deal value tracking.
UTM tracking, channel reporting, conversion by source.
One screen, full context. Round Robin routing.
Sales reports, source analysis, conversion tracking.
Marketing budgets climb. Spend goes up. The answer to "which channel actually works?" stays at zero.
It does not have to work this way.
The funnel as one connected story. No more switching tools, exporting CSVs, or arguing over whose number is right.
Every lead traced to its source. Every campaign tied to revenue. The end of guessing which ad earned its budget.
See attributionRound Robin routes leads while they're warm. Multiple pipelines for how you actually sell. Full activity history on every contact.
See the pipelineTickets routed, prioritised, tracked. Full customer history across sales, marketing, and support, in one screen.
See support toolsThe supporting cast that keeps the funnel running. All shipped. All included.
Leads and tickets routed to the next available rep. Configurable per team, per pipeline.
Run multiple ventures, brands, or branches from one CRM. Each with its own pipeline and team.
Teams, groups, and access controls configured to your structure. Manager sees one view. Rep sees another.
Every lead carries its origin from first touch. UTM, channel, campaign — the signal sales and marketing analytics need.
From the rep on a call with a warm lead, to the marketing manager defending the ad budget, to the founder closing the month. One product. Three jobs. The same data.
See solutions by roleRound Robin routes the next lead. Full context loaded before the call.
Every campaign tied to revenue. Every channel ranked.
Pricing, support hours, and product decisions all reflect the realities of growing teams across the continent.
Not chatbots. Not ticket purgatory. Real people who know the product, in your timezone, Monday to Friday.
Every release sharpens with feedback from real sales and marketing leads using the product to grow real businesses.
Two months using NairoCRM, we cut spend on three underperforming channels and doubled down on the one our spreadsheets had been hiding all along.
Round Robin alone paid for the subscription. Leads stopped sitting in inboxes and started turning into deals in the same week.
For the first time we know which campaign actually closed the deal, not just which one got the click. That changed how we plan every quarter.
We migrated from three spreadsheets and a free CRM in one weekend. Two weeks later the pipeline was the cleanest it has ever been.
Support actually picks up. When something breaks, a human responds, in our timezone, who knows the product. That alone is rare.
Start free with three users. Or book a 30 minute demo and we'll show you how to map every marketing shilling to closed revenue.