NairoCRM. The Growth CRM. Know what's working. Grow what's working.
The Growth CRM

Know what's working.
Grow what's working.

For growing sales and marketing teams. Track every lead from first click to closed deal.

Free for 3 users
Top channel
Google Ads
34% conversion

Revenue by channel

Last 30 days

+ KES 2.4M
Google Ads
KES 1.08M
Referrals
KES 720K
Meta Ads
KES 415K
Trade shows
KES 168K
Deals this week
17 won
up 22%
The full picture

One thread through your whole business.

Marketing
Fill the pipeline.

Campaigns, channels and capture forms, every lead tagged with the source it came from. Landing pages from Growth up.

Sales
Close what's working.

Pipelines shaped to how you sell, every deal tracked to won or lost. Fair round robin routing from Foundation up.

Support
Keep what you won.

Every customer's history in one place, and a WhatsApp inbox from Growth up. No more lost threads.

Reports and attribution run through all three, from first click to closed deal to the customer you keep, so you always know what's working.
The reality

Most growing businesses are spending blind.

Marketing budgets climb. Spend goes up. The answer to "which channel actually works?" stays at zero.

It does not have to work this way.

Drag to compare
Without NairoCRM
With NairoCRM
Sales tracker.xlsx
Lead 142Source: ??????
Lead 143Source: ad????
Lead 144Source: ???KES 90K
Marketing report.gsheet
Google AdsSpent: 240KROI: ?
Meta AdsSpent: 180KROI: ?
Trade showSpent: 500KROI: ?
Deals_april_final_v3.xlsx
Karibu LtdSource: ???KES 420K
Mara CoSource: word?KES 1.2M
3 sources of truth, 0 agreement
Revenue by channel
+ KES 2.4M
Google Ads
KES 1.08M
Referrals
KES 720K
Meta Ads
KES 415K
Trade shows
KES 168K
Three jobs. One CRM.

Marketing, sales, and support running on the same truth.

The funnel as one connected story. No more switching tools, exporting CSVs, or arguing over whose number is right.

Google Ads
42 deals
Referrals
28 deals
LinkedIn
19 deals
Meta Ads
12 deals
Marketing

Know what's working

Every lead traced to its source. Every campaign tied to revenue. The end of guessing which ad earned its budget.

See attribution
Qualified
Karibu LtdKES 420K
Mara CoKES 1.2M
Proposal
Sunrise TeaKES 680K
Coastal HlthKES 2.1M
Closing
Mwangi & CoKES 540K
Jumbo Dist.KES 1.8M
Sales

Close what comes in

Round Robin routes leads while they're warm. Multiple pipelines for how you actually sell. Full activity history on every contact.

See the pipeline
EK
Cannot export invoice
Open
JM
Add second business
Active
AO
Calendar not syncing
Active
DN
Round Robin question
Done
Support

Keep what you win

Tickets routed, prioritised, tracked. Full customer history across sales, marketing, and support, in one screen.

See support tools
And the rest of the toolkit

Everything else that earns its place.

The supporting cast that keeps the funnel running. All shipped. All included.

Round Robin routing

Leads and tickets routed to the next available rep. Configurable per team, per pipeline.

Multi-business management

Run multiple ventures, brands, or branches from one CRM. Each with its own pipeline and team.

Roles & permissions

Teams, groups, and access controls configured to your structure. Manager sees one view. Rep sees another.

Lead source tagging

Every lead carries its origin from first touch. UTM, channel, campaign: the signal sales and marketing analytics need.

For the teams who do the work

Built for the people running the funnel.

From the rep on a call with a warm lead, to the marketing manager defending the ad budget, to the founder closing the month. One product. Three jobs. The same data.

See solutions by role
Sales reps

Pick up warm leads while they're warm.

Round Robin routes the next lead. Full context loaded before the call.

Marketing leaders

Defend the ad budget with closed-won data.

Every campaign tied to revenue. Every channel ranked.

Built for African businesses

Designed for the way you actually sell.

Built for African businesses

Pricing, support hours, and product decisions all reflect the realities of growing teams across the continent.

Real humans on support

Not chatbots. Not ticket purgatory. Real people who know the product, in your timezone, Monday to Friday.

Shipped with growing teams

Every release sharpens with feedback from real sales and marketing leads using the product to grow real businesses.

What teams are saying

Words from teams growing on NairoCRM.

Two months using NairoCRM, we cut spend on three underperforming channels and doubled down on the one our spreadsheets had been hiding all along.
Wanjiru Kamau, Head of Marketing · Nairobi
Round Robin alone paid for the subscription. Leads stopped sitting in inboxes and started turning into deals in the same week.
Tunde Adeyemi, Sales Manager · Lagos
For the first time we know which campaign actually closed the deal, not just which one got the click. That changed how we plan every quarter.
Joseph Mukasa, Founder · Kampala
We migrated from three spreadsheets and a free CRM in one weekend. Two weeks later the pipeline was the cleanest it has ever been.
Akua Boateng, Operations Lead · Accra
Support actually picks up. When something breaks, a human responds, in our timezone, who knows the product. That alone is rare.
Thabo Nkosi, Head of Sales · Johannesburg
Your growth path

Every business starts as a spark.

Lay the foundation, hit your stride, then scale across teams and markets, all on the same CRM you started with.

Spark
Get started free
$0/mo
3 users included
No time limit on Spark.
Foundation
Lay the foundation for your team
$59/mo
6 users included
Routing, plus email from the CRM.
Scale
Scale across teams and markets
$249/mo
40 users included
Multi-currency deals, unlimited contacts.
Past 40 seats, or need a security review? Talk to us about a custom arrangement.
Every paid plan has a 14-day free trial. Extra seats are $8 per user, per month. Annual plans get 2 months free.

Stop guessing. Start growing.

Start free with three users, no time limit on Spark. Or book a 30 minute demo and we'll show you how to map every marketing shilling to closed revenue.

Free for 3 users Talk to a human in your timezone