"Which campaign drove that?"
Big deal closes. Nobody can say which channel started it. Marketing gets credited for "luck", paid ads get cut next quarter.
Source attribution down to the deal. Campaign reports that show what worked. Clean handoff to sales so leads don't die between channels.
Big deal closes. Nobody can say which channel started it. Marketing gets credited for "luck", paid ads get cut next quarter.
Form submission lands in an inbox somebody opens on Tuesday. Sales says they "never saw it". Marketing blamed for low quality. It wasn't quality.
You merge three spreadsheets, ask sales for deal data, rebuild the slide. Half the numbers are stale by the meeting.
UTM on every lead. Channel and source rolled up to every deal that closes.
Spend, leads, deals, revenue per campaign. ROI in your reports, not in a spreadsheet.
Embed forms anywhere. New leads land in the right pipeline at the right stage.
The moment a lead lands, it's owned. No "I didn't see it in my inbox" excuses.
See the full path: how many leads each source brought, how many became opportunities, how many closed, and how much revenue each one made. The board question stops being a question.
From source to revenue
I used to walk into board meetings hoping nobody asked about ROI. Now I open the campaign report and point. The conversation changed completely.
Free for 3 users. Source attribution working on every lead from your first hour.