Campaigns, channels, capture forms and landing pages, with every lead tagged to the source it came from, so you know exactly what filled the pipeline.
Every lead that enters Nairo carries where it came from, and it keeps that tag all the way to won or lost, so the question of what is working stops being a debate.
Run each push as a campaign and watch its leads move through the pipeline, so results are read in deals, not impressions.
See which channels produce leads that actually close, and which just produce activity, side by side in your reports.
First click to closed deal is the spine of the whole platform, and the attribution deep dive shows how to read it.
Forms drop leads straight into your pipeline, tagged with their source: 1 form on Spark, 5 on Foundation, 15 on Growth and unlimited on Scale, with monthly lead allowances to match. See forms.
Give each campaign a focused destination that captures leads with the source attached. See landing pages.
Send from inside Nairo with templates and history, so outreach and follow-ups live on the same record as the deal.
Track the channels you actually run today, and add more as the marketing engine grows.
Enough to prove which of your first two sources works harder.
Room for the mix a first real team runs.
A full engine, with landing pages and the WhatsApp inbox alongside.
Every market and branch tracked on its own terms.
Attribution runs from the first click, through the pipeline, into the reports your Monday meeting actually needs.
Start free, tag your first two channels, and watch which one actually turns into closed deals.
No time limit on Spark.