Product / Marketing

Know which campaign actually paid.

UTM tracking, source attribution, and lead capture forms wired straight to your pipeline. Stop guessing where the revenue came from.

UTM on every lead Unlimited forms on Pro Free for 3 users
Reports / Pipeline by Source
Pipeline value by source
Last 30 days
KES 4.82M total
Instagram
KES 1.62M
Google Search
KES 1.18M
LinkedIn
KES 880K
Referral
KES 640K
Direct
KES 500K
Capabilities

Three tools. One source of truth.

Track sources on every lead, run campaigns with proper UTM, and capture leads with forms that drop straight into your pipeline.

Attribution

UTM tracking on every lead.

Build sub-channels and sources once, then every form, link, and campaign carries the right tag. See where each lead came from without a spreadsheet.

Campaigns

Campaigns that tell you what worked.

Group spend, leads, and deals by campaign. See ROI by pipeline, not by gut feel. From a launch week to an always-on awareness push.

Lead Capture

Forms that drop straight into your pipeline.

Build forms, embed them anywhere, and watch new leads appear in the right stage with the right owner. No CSV gymnastics.

Attribution

Source attribution, without the guesswork.

Set up your channels once. Sub-channels for Social Media, Google Ads, Referral, and Direct. Sources under each. Every link your team shares carries the right UTM. Every lead lands tagged.

  • Up to 10 marketing channels on Pro, unlimited on Enterprise
  • Custom UTM codes per source (fb, ig, sem, gda, and more)
  • First-touch source captured on every lead automatically
  • Conversion rate by source on every pipeline
See channel limits per plan

Channels and sources

Tagged on every lead

Live
Social Media 6 sources
Instagram
ig
142
Facebook
fb
88
LinkedIn
li
54
TikTok
tt
22
Google Ads 2 sources
Search
sem
96
Display
gda
38

Active campaigns

Tracked across all channels

3 running
Q4 Brand Launch May 1 - Jun 30
Leads
186
Deals
14
Revenue
KES 1.8M
Nairobi Retargeting Push Apr 15 - Jun 15
Leads
92
Deals
9
Revenue
KES 920K
Lagos Founders Webinar May 10 - May 30
Leads
46
Deals
5
Revenue
KES 410K
Campaigns

Run campaigns, see what they did.

Group your spend into named campaigns. Tag leads as they come in. When deals close, see exactly which campaign drove revenue, not which channel. The difference matters.

  • Set budgets and dates per campaign
  • Leads, deals, and revenue rolled up automatically
  • Per-pipeline view so paid and organic don't blur
  • Compare campaigns side by side at month-end
What's in each plan
Lead Capture

Forms with attribution baked in.

Build a form, paste the embed code onto your site, done. New leads land in the right pipeline at the right stage with the right owner. UTM tracked, source tagged, no manual work.

  • Up to 10 forms on Standard, unlimited on Pro
  • Embed anywhere with a single snippet
  • Submission limits scale with your plan
  • Conversion tracking on every form
Form limits per plan

Lead form preview

Embed snippet on the right

Active
Full name
Sarah Wanjiru
Work email
sarah@example.co.ke
Service interested in
Digital Marketing
Phone
+254 ...
Get a quote
?utm_source=ig&utm_medium=social&utm_campaign=q4-launch
There's more

More to lean on, on every paid plan.

The pieces that turn marketing from a guess into a system.

Conversion by source

See which channels send leads that actually close. Per source, per pipeline, per rep.

Email from CRM

Send and template emails inside Nairo. Every send linked to the contact.

Channel reports

Performance broken down by every channel and source. Out of the box, no setup.

Multi-business

Run marketing for more than one business from one login. Separate workspaces, one user.

Stop guessing. Start growing.

Three users, a thousand contacts, and source attribution from day one. All free. Set it up in minutes.

Free for 3 users Talk to a human in your timezone