About Nairo | Built for African business, and it shows.
About Nairo

Built for African business, and it shows.

Nairo is a CRM made for the way African sales and marketing teams actually work: local currencies, local timezones, local working hours, and none of it bolted on.

The path we build for
SparkStart a spark, free forever
FoundationLay the foundation for your team
GrowthHit your stride and grow
ScaleScale across teams and markets
Where Nairo comes from

Built by people who needed it.

Nairo was built by an African agency with over two decades of cumulative experience in the marketing and advertising space. We have spent years helping growing businesses across the continent capture leads, run campaigns and close deals.

Every CRM we tried was built somewhere else, for someone else. Pipelines named for someone else's funnel, currencies that did not include ours, and working hours that assumed a Monday in California.

So we built one. Nairo was born from the need to create intentional solutions for growing African businesses, shaped around how sales, marketing, attribution and lead routing actually work here.

What we hold ourselves to

Three promises, in writing.

Built for where it is used

Designed for the way African sales teams actually sell: local currencies in the product, working hours respected, mobile first by default.

Honest pricing, honest software

What you see on the pricing page is what you pay. No starting-from asterisks, no surprise tier above the one you bought, and if a feature is not ready, we say so.

Real humans, real timezones

Support is staffed in your timezone. When you write in, a person who actually uses Nairo writes back, not a script reader four timezones away.

If we ever drift from these, call us on it.

The contact page reaches real people, and we read everything that comes through it.

Call us on it
Why the plans have names

Every business starts as a spark.

The whole product, and the pricing behind it, is shaped around one journey: start a spark, lay the foundation, hit your stride, then scale across teams and markets, without ever switching tools. The names are not branding. They are the map.

Step 1
Start a spark

A solo founder or a first look. Prove it works, at zero cost.

Step 2
Lay the foundation

The first real team. Give it structure, routing and email.

Step 3
Hit your stride and grow

Sales, marketing and support running as one motion.

Step 4
Scale across markets

Many teams, branches and currencies, without the mess.

See the plans behind the path

See it from the inside.

Three users free, the full pipeline included. Set it up in minutes and decide from inside the product.

No time limit on Spark.